Kuinji invests in LegUP, a UK based reputation management agency
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The investment comes as part of Kuinji’s push to expand its portfolio over the coming year. Ayub Yanturin, a CEO at Kuinji, said: “Businesses today have no choice but to embrace digital media – it has fundamentally changed how we communicate and consume information. Social media now acts as the primary source of customer feedback, so failure to monitor and respond can have a direct impact on revenue. It is an ideal investment for us as it provides both businesses and individuals with the expertise required to identify what matters most in online reputations and then implement strategies that drive results. It’s great to have an agency with a proprietary process that can deliver so much for new and existing clients.” It provides businesses, particularly SMEs, with the tools to monitor their online presence in real-time, allowing them to identify at-risk or defamatory postings before they gain visibility. This service helps companies understand what’s being said about them on the web and provides the expertise they need to take action.
He added “our team members have been in the reputation management space since 2012. So we looked at what was out there and decided that LegUP is the company with a vision in line with Kuinji.” The investment will allow both Kuinji and LegUP to work together to offer clients wider range of services and invest in R&D. The agency will now be able to provide full-service reputation management support nationwide, as well as help businesses track and manage their online footprint across the world.
With a unique process, it helps brands protect their online reputation and generate long-term results. Mr Ungiadze, a director at LegUp said: “We know that we operate in an industry where the biggest companies have the most challenging reputation – so we understand what it takes to manage and protect brands. By working with Kuinji, we’re able to expand on our offering and offer a broader set of services to help businesses implement strategies that will help them stand out from their competitors.”
Kuinji and LegUP work together to offer clients a more bespoke service and help businesses track and manage their online footprint across the world.
